The Essential Phone passed its 30-day shipping promise, and that’s fine
When Android co-creator Andy Rubin took the wraps off the Essential Phone
around the end of May, the Playground and Essential CEO also said the
phone would ship within the following 30 days. It has been over 30 days
since then, and even though the Essential Phone is not yet at my
doorstep, I am perfectly okay with that.
Regardless of Rubin’s pedigree in the industry, Essential is the
new kid on the block. There are plenty of wrinkles for such a young
player to iron out, some of which a company like OnePlus, which has been
on the market for over three years, is still working out.
It’s not as if Essential has stood on its laurels – the company received a $300 million investment
in June, which means that the company is now valued somewhere between
$900 million and $1 billion. Along with the $30 million the company
raised in 2016, Essential is in a better position than other nascent
smartphone manufacturers, at least financially.
Furthermore, it helps that we have learned plenty about the
Essential Phone since its announcement. For example, we now know that
the phone will be a Sprint exclusive in the U.S., though Essential promises the unlocked version will work on all four of the country’s major carriers. The Essential Phone is also available for pre-order for $699, a pretty high price tag for a smartphone from an unknown player.
By comparison, the OnePlus 5 packs very similar specifications
for a lower price tag, which lines up with OnePlus’ business philosophy
of using cost to attract customers. Essential wants a slightly different
crowd, however, one that is willing to throw $699 at the company to
receive a phone with a more futuristic and modular design.
To make that happen, however, Essential must make sure
the Essential Phone is as market-ready as possible, and if that means it
passes the 30-day window Rubin promised the phone would ship in, then I
am okay with that. Of course, I do not want that to be a trend moving
forward, but I am optimistic about Essential’s future prospects. What
are your thoughts? Let us know down in the comments.