Armani’s own Android Wear 2.0 smartwatch will launch on September 14
The Armani brand is already synonymous with high fashion, and now
the company wants to add smartwatches to its lineup. Armani announced
that its first Android Wear 2.0 device, the Emporio Armani Connected, will go on sale in its stores starting on September 14. The company previously released a hybrid smartwatch that went on sale in the fall of 2016.
The new touchscreen wearable will be one of the over 300 different hybrid and full smartwatches that will be made by Fossil,
which is also making and marketing devices for other fashion brands
like Michael Kors, Skagen, Diesel, DKNY, and Marc Jacobs. In this case,
the Emporio Armani Connected will be sold with support for up to eight
different straps, along with a number of exclusive watchfaces.
There’s not a lot of info on its hardware specs, but on the surface it
looks it will be fairly typical Android Wear smartwatch, with a round
display and a Qualcomm Snapdragon Wear 2100 processor inside.
However, you are paying for the brand name, not the
hardware, when you decide to get the Emporio Armani Connected. Pricing
has not yet been announced but we expect it to be on the higher side of
Android Wear products.